Culture - Keybridge Communications

PR Tips | What’s up with Google+ authorship images?

July 22, 2014 Mike McElhaney

Google recently announced that it no longer will show Google+ authorship images in its main search results. This was a real setback for many web development firms, digital marketers, and...

Copy Editor’s Corner | The mysterious semicolon

July 16, 2014 Alison Dotson

The dreaded semicolon. This little guy can really throw people for a loop. Maybe it’s the look of it – it’s not quite a comma, not quite a colon. What...

PR Tips | If the biggest papers say no, don’t quit your pitchin’!

July 1, 2014 Robby Schrum

Every writer would like to see his or her op-ed published in The Washington Post or The New York Times. But you never know if you're pitching your piece on the same day that Bill Clinton is submitting one as well. It's tough to beat out a former president -- much less the scores of other writers vying for scarce editorial-page real estate. So where do you go if the Post and the Times say no? You could simply pitch by circulation -- the bigger the better. But to maximize the impact of your op-ed, a more strategic approach may be in order.

Virginia’s Finest

June 24, 2014 David White

As regular readers know, I moonlight as a wine blogger. When not cranking away at Keybridge, I’m running the wine blog Terroirist.com. Last month, I visited northern Virginia wine country to chat...

PR Tips | How to get your op-ed in the New York Times

June 17, 2014 Elizabeth Scafuro

"How can I get my op-ed in the New York Times?" That's one of the most frequent questions I'm asked. And for good reason. The publication boasts a circulation of 1.25 million, making it one of the top papers in the United States. While it's nearly impossible to guarantee placement in any publication, there are some important guidelines aspiring op-ed writers should follow if they want to increase their chances of getting published in a top outlet. In fact, I recently came across a piece in the New York Times in which Trish Hall, editor of the paper's Op-Ed and Sunday Review sections, offers a few important tips to writers. Below is what I've found to be some of her most helpful points. So if you've ever wondered how to increase your chances of catching an editor's eye, keep reading …

Check out KeybridgeWeb.com

June 10, 2014 Sam Ryan

We just launched a new website called KeybridgeWeb.com. Check it out, especially if you like cute puppies and awesome $7,500 websites. So why did we launch this product-specific site? Because we’re moving...

PR Tips | Deciphering Design Terms

June 4, 2014 Kali Edwards

Ever talk with a designer about a project and feel like she's speaking another language? With all the design terms out there, it’s easy to get confused. Don’t worry! Most...

PR Tips | Choosing a Hosting Provider for WordPress Websites

May 7, 2014 Mike McElhaney

If you're planning on creating a new WordPress website -- or are unhappy with your existing hosting provider -- you'll need to choose where to host your site. It's daunting to sift through the hundreds of different hosting options to figure out which best suits your needs. Here's a quick primer to make this choice a bit easier for you. For the majority of small- and medium-sized businesses, third-party “shared hosting” is a reliable cost-efficient hosting solution ($5 - $15/month). With shared hosting, your site is sharing a server with several other websites. This is what allows hosting companies to keep costs low. The tradeoff is that if another site on the same shared server sees a sudden increase in traffic, then the server could get bottle-necked and temporarily slow your site down. Shared hosting plans typically do not include site backups and back-end WordPress upgrades, so we recommend having your own backup and upgrade strategy in place if you plan to use shared hosting. Examples of shared hosting companies include ICDSoft, HostGator and BlueHost.