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Check out KeybridgeWeb.com

    We just launched a new website called KeybridgeWeb.com. Check it out, especially if you like cute puppies and awesome $7,500 websites. So why did we launch this product-specific site? Because we’re moving...

#BringBackOurGirls

As nearly everyone knows, 276 Nigerian schoolgirls were kidnapped last month by Boko Haram. Following these horrific kidnappings, two Nigerians tweeted with the hashtag #BringBackOurDaughters. It wasn’t long before the hashtag...

PR Tips | Social TV: Changing the Way You Watch

ABC is home to some of my favorite TV programs -- namely, Nashville. I love the main character, country star Rayna Jaymes. Tons of songs are featured in each episode, as you might guess, and they're all sung by the actors and actresses themselves. No faking! I think that's what makes it so realistic. And it became even more realistic when the show used Social TV to engage fans and reward loyalty. Social TV is a term used for technology that encourages social interaction with a television program or related content. ABC employed this new tactic with the latest season of Nashville, which has been about Jaymes’ new album launch. Using its Tumblr to host a competition among fans, ABC asked them to create and submit album cover designs. I can only imagine, as a fan, how cool it would be to see my design used on the show!

PR Tips | Choosing a Hosting Provider for WordPress Websites

If you're planning on creating a new WordPress website -- or are unhappy with your existing hosting provider -- you'll need to choose where to host your site.  It's daunting to sift through the hundreds of different hosting options to figure out which best suits your needs. Here's a quick primer to make this choice a bit easier for you. For the majority of small- and medium-sized businesses, third-party “shared hosting” is a reliable cost-efficient hosting solution ($5 - $15/month). With shared hosting, your site is sharing a server with several other websites. This is what allows hosting companies to keep costs low. The tradeoff is that if another site on the same shared server sees a sudden increase in traffic, then the server could get bottle-necked and temporarily slow your site down. Shared hosting plans typically do not include site backups and back-end WordPress upgrades, so we recommend having your own backup and upgrade strategy in place if you plan to use shared hosting. Examples of shared hosting companies include ICDSoftHostGator and BlueHost.

PR Tips | Say it again, Sam

People instinctively understand the importance of repetition in advertising. We need things pounded into our heads. The first time you see an advertisement for the Super Bass-o-matic '76, you're probably...

PR Tips | The Funny Side of PR

As part of the final push before the health care exchanges officially closed, President Obama made a bold, strategic, and surprisingly comedic move to drive young people to HealthCare.gov – he appeared on Zach Galifianakis' online talk show parody, "Between Two Ferns." The show, which airs on the comedy website Funny or Die, is better known for hosting actors and comedians such as  John Hamm, James Franco, and Steve Carell. While it wouldn't be out of place to see these celebrities promoting an upcoming project, the president's decision to appear with Galfianakis to promote the health care exchanges was certainly a novel idea.