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PR Tips | Campaign for a Cause This Holiday Season

December 3, 2013
This December, increasing numbers of companies are mixing social good into their holiday advertising and PR campaigns. It’s smart. Well executed cause marketing can generate big rewards. Studies show that consumers are interested in making purchases that improve our world. In a recent survey, 87 percent of consumers said they would switch brands based on association with a good cause. Last holiday season, two-thirds of shoppers considered environmental and sustainability factors when buying gifts. Tapping into this market of socially aware consumers requires engagement using traditional and new media. According to the Adobe Digital Index 2013 Online Shopping Forecast, an estimated 36 percent of consumers say they will use social media in their Christmas buying decisions. As with any media effort, holiday marketing requires a clear, high-quality message. It's important to target the proper audience with an easy-to-digest mission statement. Potential customers want to know exactly what their purchase is benefiting.

PR Tips | Writing Quality Letters to the Editor

November 27, 2013
Letters to the editor are a great way to make an appearance in your favorite daily newspaper. The letters-to-the-editor page is among every newspaper's most-read sections. Further, several letters on various topics are published each day. A newspaper's editorial page, by contrast, may feature just one guest op-ed -- or even none, if it opts for popular syndicated content instead. Letters follow some simple rules. Letters should respond to the news -- usually to an article or opinion piece previously published by the newspaper. However, letters must also stand on their own. A reader should be able to understand a letter without having read the article to which it refers. They should always be less than 150 words -- and in the neighborhood of 100 is even better. Some of the most effective letters are short and pithy -- just one or two sentences. And they should always feature a strong thesis, usually in the first or second sentence.

Reviews | The Uber Wars

November 6, 2013

Keybridge Senior Writer Rob Montz just produced a fascinating short called -- "The Uber Wars" -- for ReasonTV. Although it's only 11 minutes long, this mini-documentary gives deep -- and hilarious -- insight...