Profiles in PR | Tara Curtis
Your Name: Tara Curtis
Your Position: Director, Communications
Your Business: West Virginia University Alumni Association
Company Website: alumni.wvu.edu
Twitter: @WVUAlumniAssoc (business) @WVUGal93 (personal)
Services You Offer:
The WVU Alumni Association represents West Virginia University's largest constituency - more than 185,000 alumni worldwide. We provide outreach opportunities throughout the country, develop opportunities for social and professional networking, and engage our alumni through communications, including web, social media and printed communication.
Your Niche Area of Expertise:
Communications, strategic messaging and media relations.
How Did You Get Started in this Business?
My first real "communications" job was working for an energy company where I had an opportunity to develop great skills in the areas of crisis communications, media relations and internal/external relations. The experiences I gained with this company really helped me enhance my professional skills and developed my work ethic. I have always enjoyed working with nonprofit agencies, so when the opportunity was presented to work for my alma mater, I jumped at the chance. Working with alumni who are passionate about their university makes my job fun, challenging and wonderful.