There are companies out there that will charge you $50,000 to conduct a survey.
Or you could conduct your own for free.
With easy-to-use online tools like SurveyMonkey and PopSurvey, it takes just minutes to create surveys that can be embedded into websites or emailed to large sample lists. You can even buy inexpensive lists directly from these companies.
Will you get more accurate results from a qualified polling firm?
But you can save a ton of time and money by conducting your own poll -- and you can discover any number of fascinating things while you're at it.
For example, we wanted to confirm our suspicion that we're the best PR company in the world. So we put together this one-question poll using SurveyMonkey's free version. It took us less than 5 minutes to create -- seriously.