PR Tips | Social TV: Changing the Way You Watch
May 20, 2014ABC is home to some of my favorite TV programs -- namely, Nashville. I love the main character, country star Rayna Jaymes. Tons of songs are featured in each episode, as you might guess, and they're all sung by the actors and actresses themselves. No faking! I think that's what makes it so realistic. And it became even more realistic when the show used Social TV to engage fans and reward loyalty. Social TV is a term used for technology that encourages social interaction with a television program or related content. ABC employed this new tactic with the latest season of Nashville, which has been about Jaymes’ new album launch. Using its Tumblr to host a competition among fans, ABC asked them to create and submit album cover designs. I can only imagine, as a fan, how cool it would be to see my design used on the show!