What can J. Cole teach us about PR?
In the months before the release of his third album, 2014 Forest Hills Drive, up-and-coming rapper J. Cole opted to forego traditional promotional stunts in favor of a more unconventional approach....
In the months before the release of his third album, 2014 Forest Hills Drive, up-and-coming rapper J. Cole opted to forego traditional promotional stunts in favor of a more unconventional approach....
Name: Elizabeth Shea; Position: CEO; Business: Public relations and content marketing for technology companies...
"What do these guys expect? They're paying us only $10,000 per month." Those are the words I heard from an executive at a large PR firm complaining about his difficult client. In essence, the client felt like he wasn't getting any solid results. And the executive...
Do you have news to share with the world? A press release is one way to get your message to the public. Whether you plan to distribute your release to the media or just post it on your website, here are a few tips. First, ask yourself...
Which word should you use in that sentence? According to Chicago Manual of Style and The AP Stylebook, that should be used in restrictive clauses and which in nonrestrictive clauses. A restrictive clause is essential to the meaning of the sentence, and a nonrestrictive clause --...
>Rest assured you’re not the first person to be tripped up by insure, ensure, and assure. And for good reason -- there is a fair amount of leeway in the usage of these words.
But while a dictionary may state that it’s okay to use insure in a context other than insurance, and assure to mean “guarantee,” many style guides have stricter guidelines.
AP style, for instance, assigns one meaning to each word:
“Use ensure to mean guarantee . . . insure for references to insurance . . . assure to mean to make sure or give confidence.”
This approach simplifies the matter and makes the definitions easier to memorize. While you could defend your usage by pointing to Merriam-Webster, style guides often trump dictionaries.