Profiles in PR | Peter Shankman
September 3, 2012Name: Peter Shankman Business: Vocus Position: Founder, Help a Reporter Out (Acquired by Vocus), and VP/Small Business Evangelist for Vocus Twitter: @petershankman Facebook: /PeterShankman Services You Offer Vocus is a marketing services company, offering thousands of small to mid-size businesses an easy way to completely market their company, including PR Web, HARO, iContact, and all the products in the Vocus Small Business Marketing Suite. Your Niche Area of Expertise Small to Mid-Size business marketing, advertising, customer service, and social media. How Did You Get Started in this Business? I founded HARO, and grew it to the largest free PR and marketing tool in the world in under two years. I started my career back in the 90s as one of the founding editors of AOL News. Do You Have Any Advice for Potential Clients? Customer service is the new PR. Social Media is just one small facet of marketing, and not the end-all/be-all of civilization. Why Should an Organization Hire Your Company? To increase their revenue through expert advice on the best way to market their business.