January 13, 2014When was the last time you heard about a musician whose album released without a peep? No album promotion in interviews, singles, concerts, music videos, or Saturday Night Live hosting gigs. Well, artist Beyonce did just that when she defied all conventional wisdom by not doing a shred of publicity prior to her self-titled album launch last month. There was no crescendo, no drumming up of anticipation and excitement -- a total sneak attack. Beyonce worked on the album secretly for about a year before releasing it exclusively to iTunes. She made countless appearances during that time but never led on to the fact that she was recording a new album that fans would kill to know about. She had the confidence that it would be clamored over, whether people knew about it 6 months in advance or not. So how'd the PR plan pan out? Apple says it sold 828,773 copies of the album in three days. And it's No.1 on Billboard charts for the third week in a row, which is the longest run for any album since April.