PR Tips — Branding Audio & Video With a Donut
Want to know an easy way to put a fine polish on virtually any video or audio produced by your organization?
Brand it with a donut.
A “donut” is simply two short, but professionally produced, files that brand your organization and can be tacked onto the beginning and end of all your video and audio. Here’s a donut intro we just produced for our upcoming video blog.
Even something as simple as a recorded-on-your-laptop podcast can be dramatically transformed into a high-quality piece by a well-made branding donut.
As noted above, our company is about to unveil a regular video blog called “Keybridge Live.” We’ll film it using low-cost equipment in our conference room. These videos will be posted on our website and certainly aren’t meant for primetime. Nevertheless, we want them to reflect the fact that our company delivers high-quality services and doesn’t compromise on quality. Also, if one of our posts goes viral, we want people to know who produced it.
So we cooked up a donut. Our weekly video posts will be sandwiched between the intro shot above, and the outro shot below. The same concept can be applied just as easily to audio.
Branding donuts give you a lot of bang for your buck. They’re short, which makes them relatively inexpensive to produce, and they can be used repeatedly. The intro/outro shots seen here were produced in just a few hours, yet this donut will give a professional polish to all our future video blog posts.