The power of an op-ed

The power of an op-ed

Prospective clients often ask me how op-eds can be used as a tool in the public policy space. I usually reply that op-eds can be used to educate policymakers on issues, ultimately swaying their attitudes and opinions.

But sometimes it can be a hard to come up with a concrete example of just how effective op-eds can be.

Until now.

Earlier this month, The Hill ran an article entitled, “Op-ed inspired Trump to move on tax reform.”

Voila! It doesn’t get more concrete than that.

Laura Scharfeld