Avoid beercan prose, especially if you're writing content intended for publication in the news. Do you know what beercan prose is? Of course not. That's because the word "beercan" tells you nothing. It's an ambiguous description that doesn't convey any real meaning. So an easy way...
Can you run an effective PR campaign today without a social media component? A quick look at the numbers suggests that the answer is “no.”
Roughly 25% of all Americans now have a Twitter account. Facebook has more than a billion users -- and about half of all Americans have accounts. Meanwhile, 82 million American consumers are constantly connected to the social media pulse, accessing their social profiles from their phones.
It used to be that people took blogs less seriously than traditional news reporting. But that’s changing. Sixty-five percent of people now find the information they see posted online trustworthy, according to ING's new Impact of social media 2012.
Look at any recent news event -- from the election to Superstorm Sandy to the Patraeus scandal. It’s obvious that social media is driving the news and shaping public opinion.
We just redesigned our website here at Keybridge Communications after only two years. Why so soon? For us, there were several reasons.
First, we recently expanded our core services to include Web Development, Graphic Design and Social Media -- and these new services needed to have their own place on our website.
Second, our original website was created in Flash, and with the ever-changing technology on phones and tablets, we needed to stay up-to-date.
Third, we felt that our business, clients, potential clients, and followers would benefit from a blog.
So how do you know when it’s time for a website makeover? Here are a few questions to ask yourself that might help you decide:
There are companies out there that will charge you $50,000 to conduct a survey.
Or you could conduct your own for free.
With easy-to-use online tools like SurveyMonkey and PopSurvey, it takes just minutes to create surveys that can be embedded into websites or emailed to large sample lists. You can even buy inexpensive lists directly from these companies.
Will you get more accurate results from a qualified polling firm?
But you can save a ton of time and money by conducting your own poll -- and you can discover any number of fascinating things while you're at it.
For example, we wanted to confirm our suspicion that we're the best PR company in the world. So we put together this one-question poll using SurveyMonkey's free version. It took us less than 5 minutes to create -- seriously.