Starting a new campaign? Revising your current branding? Color is key. But how do you choose your colors? Here are some thoughts to get you started. RED: Emotionally powerful and associated with energy. Red is often used for sports, signs and lights, and can trigger people...
In November 2010, our COO David White launched his own personal wine blog -- Terroirist.com. The following year, Dave's blog won Best New Wine Blog from the prestigious Wine Blog Awards. Then in 2012, Terrorist was a finalist for the Best Overall Wine Blog. This past weekend, on...
I recently saw this fascinating "apology ad" from JC Penney. In the ad, JC Penney declares to consumers that the company has changed, perhaps for the worse, and that it has resolved to do a better job of listening to its customers. The advertisement is completely...
Copy editors are taught that over should be reserved for spatial relationships, as in “The cow jumped over the moon,” and more than be used with numerals. Josh’s salary didn’t increase by over 5 percent, it increased by more than 5 percent. But this guideline needn’t...
Last week, our company spent an afternoon preparing and serving food at Miriam's Kitchen, a charity dedicated to ending chronic homelessness in Washington, DC. It was an eye-opening experience -- and allowed our company to get out of the office and join together in a...
So, you need a website. We all do. But where do you start? What in the world is MySQL? For that matter, what are Name Servers, A Records, Flash, HTML, PHP, SEO, IPS, WordPress, and FTP? There is a difference between hosting and domain registration?!?! And,...