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Culture

Super Bowl hits and misses

With a record low score of 13-3, only a single touchdown, and a lackluster halftime show, Super Bowl 53 was arguably one of the most boring in history. But on the bright side, the commercials were generally entertaining. These were my favorites. T-Mobile: When making references to...

#FIJIWaterGirl Does Her Thing

I didn't have to watch the Golden Globes earlier this month to notice the #FIJIwatergirl. Don't know the FIJI Water Girl? Well, while celebs struck a pose on the red carpet that night, a model named Kelleth Cuthbert waltzed around, strategically positioning herself and her tray of...

Track the News Cycle — Wisely

News seems to happen faster than ever today. Over the course of three days last week, Americans grappled with the midterm elections, a tragic mass-shooting, and deadly wildfires in California. It's tempting -- and often a good idea -- to tie your pitch to the latest...

How to Unblock Writer’s Block

Every writer faces a nasty case of writer's block at one point or another. (If you don't, congrats -- you're a wizard!) But regardless, that press release, blog post, or speech still needs to get done. Here are some tips for breaking down the block. 1)...

How to lose an editor in 3 steps

In the movie "How to Lose a Guy in 10 Days," Kate Hudson's character writes a dating "How to" in reverse. What NOT to do on the dating scene. Just like certain things drive dates away, certain pitching mistakes can almost instantly relegate your email to...

You can take the girl out of KBC…

One of our own recently left the company to go back to business school, but that doesn't mean she can get away from her adoring colleagues. A group traveled to Charlottesville to remind Katie that, no matter where she goes, she will always be part...