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Profiles in PR | Michael Fulton

Name: Michael Fulton Business: The Arnold Agency Position: President, Washington Office Twitter: @hillrat1156 Services You Offer I perform a full range of government relations, public affairs and communications services for companies, associations, higher education, health systems and non-profit organizations. Creative staff in our West Virginia and Montana offices offer tremendous assistance and teamwork to any campaign or project. Your Niche Area of Expertise Federal funding strategies, and ways to help your organization advance its cause and reputation among the Administration, Congress and strategic partners. How Did You Get Started in this Business? I worked nearly 10 years on Capitol Hill, meeting hundreds of influential people and learning how government works to our advantage. I left the Hill in 1988 and began consulting with incredible results over the past two decades, regardless of which party controls Congress and the White House and how the economy is performing. Do You Have Any Advice for Potential Clients? Success in the nation’s capital remains first and foremost a people and relationship business. Hire smart people and spend time collaborating with them to serve your organization’s best interests. Do not be afraid to hold their hired lobbyists or communications firms to high expectations and ethical behavior (far too many clients are unhappy with their representation and do not know how to make a switch for the best.)

Copy Editor’s Corner | Affect vs. Effect

Thanks for visiting Copy Editor’s Corner! Every month, we’ll get to the bottom of a common copyediting conundrum. In this inaugural post we’ll address the homophones affect and effect.

Let’s start with the two meanings we encounter most often. The following sentences are examples of proper usage:

"A candidate’s debate performance can affect the outcome of an election."

"Amanda’s exercise routine had a salutary effect on her health."

But this next sentence is correct, too. It introduces the word effect as a verb, which means “to bring about.”

Jamie wants a president who will effect change, but she doesn’t know what effect each candidate's proposed policies will have on her life.

(Of course, we don’t recommend using effect twice in the same sentence.)

Finally, affect can be used as a noun, but such usage is rare. Why? Because it is a term used in psychology to describe a person’s mood or emotions. For example, a psychiatrist might describe a patient’s affect as irritable or flat.

Mastering the many meanings of effect and affect will most certainly have a positive effect on your affect.

PR Tips | The Process of Creating a Logo

Creating a logo -- or any unique design -- might seem like a daunting task of open-ended creativity. But here at Keybridge, we've developed a step-by-step process that makes design projects manageable and fun. In short, our process ensures that clients are happy with the final product because their preferences are incorporated into the design at each step along the way. Kim Brodie, Founder & CEO of Educational Digital Solutions, was kind enough to let us use her logo to demonstrate how our process works. We don't just create logos from thin air. First, we ask the client a series of questions to get an idea of what he or she wants: What should the logo say about your company? What feelings or emotions should it convey? Do you have a symbol or font style in mind? Do you have color preferences or aversions? Etc.

Review | Online Surveys — Create Your Own In Seconds

There are companies out there that will charge you $50,000 to conduct a survey.

Or you could conduct your own for free.

With easy-to-use online tools like SurveyMonkey and PopSurvey, it takes just minutes to create surveys that can be embedded into websites or emailed to large sample lists. You can even buy inexpensive lists directly from these companies.

Will you get more accurate results from a qualified polling firm?

Absolutely.

But you can save a ton of time and money by conducting your own poll -- and you can discover any number of fascinating things while you're at it.

For example, we wanted to confirm our suspicion that we're the best PR company in the world. So we put together this one-question poll using SurveyMonkey's free version. It took us less than 5 minutes to create -- seriously.

Does Your Organization Have a Professional Voice?

In this age of do-it-yourself podcasts and videos, it seems like everyone is producing their own audio. But the true professionals stand apart. We received this demo from a "commercial voice" today and our ears perked up. This is exactly the type of voice-and-production talent we look for in our audio. If you want your organization to have a professional voice, then hire a pro. It's surprisingly inexpensive. And the quality speaks volumes about your organization. Check out this clip to hear for yourself.

Profiles in PR | Peter Shankman

Name: Peter Shankman Business: Vocus Position: Founder, Help a Reporter Out (Acquired by Vocus), and VP/Small Business Evangelist for Vocus Twitter: @petershankman Facebook: /PeterShankman Services You Offer Vocus is a marketing services company, offering thousands of small to mid-size businesses an easy way to completely market their company, including PR Web, HARO, iContact, and all the products in the Vocus Small Business Marketing Suite. Your Niche Area of Expertise Small to Mid-Size business marketing, advertising, customer service, and social media. How Did You Get Started in this Business? I founded HARO, and grew it to the largest free PR and marketing tool in the world in under two years. I started my career back in the 90s as one of the founding editors of AOL News. Do You Have Any Advice for Potential Clients? Customer service is the new PR. Social Media is just one small facet of marketing, and not the end-all/be-all of civilization. Why Should an Organization Hire Your Company? To increase their revenue through expert advice on the best way to market their business.

Profiles in PR | Tulchin Research

Your Name: Ben Tulchin Your Position: President and Founder Your Business: Tulchin Research Twitter: @TulchinResearch Facebook: https://www.facebook.com/TulchinResearch Services You Offer Tulchin Research is a leading polling and strategic consulting firm. The company conducts public opinion research...