PR Tips | The Secret to Relevance? Content and Specialization
As regular readers know, I moonlight as a wine blogger. When not cranking away at Keybridge, I'm running Terroirist.com, one of the world's most popular wine blogs. (It was recently...
As regular readers know, I moonlight as a wine blogger. When not cranking away at Keybridge, I'm running Terroirist.com, one of the world's most popular wine blogs. (It was recently...
Starting a new campaign? Revising your current branding? Color is key. But how do you choose your colors? Here are some thoughts to get you started. RED: Emotionally powerful and associated...
In November 2010, our COO David White launched his own personal wine blog -- Terroirist.com. The following year, Dave's blog won Best New Wine Blog from the prestigious Wine Blog Awards. Then...
I recently saw this fascinating "apology ad" from JC Penney. In the ad, JC Penney declares to consumers that the company has changed, perhaps for the worse, and that it has...
Copy editors are taught that over should be reserved for spatial relationships, as in “The cow jumped over the moon,” and more than be used with numerals. Josh’s salary didn’t...
Last week, our company spent an afternoon preparing and serving food at Miriam's Kitchen, a charity dedicated to ending chronic homelessness in Washington, DC. It was an eye-opening experience --...