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Advice from the Media | Eric Peters

Name: Eric Peters Title: Vulture of the Western World/Car/Bikes/Politics Columnist Media Outlet: Easy Rider/American Airlines/American Spectator/San Diego Metro/National Motorists Association Personal Blog: www.ericpetersautos.com 1) Describe your typical workday in 140 characters or less. Up early,...

PR Tips | When To Use Infographics

According to Wikipedia, infographics are “visual representations of information, data or knowledge intended to present complex information quickly and clearly.” When information is presented well visually, it can have more staying...

PR Tips | Benefits of WordPress

If you've had a conversation in the past 2 years about developing websites, you've probably heard "WordPress" mentioned -- and with good reason. WordPress now powers more than 60 million sites, making it the most popular CMS (Content Management System) platform in the world . . . by a long shot. Currently over 25% of all English-speaking websites use WordPress, and it's not just for bloggers and small businesses anymore. There are several Fortune 500 companies that utilize WordPress on their websites, including: -The Wall Street Journal -Pepsi -Ford -CNN -Samsung -Intel . . . and many more So, why is WordPress so popular? WordPress takes care of the heavy lifting of web programming and lets the you focus on the fun stuff. Imagine you were tasked to create a spreadsheet to analyze your company's widget sales. You wouldn't start this exercise by hiring someone to write a spreadsheet program from scratch; you'd probably just open Microsoft Excel, then enter the data in the spreadsheet. Now imagine that you were tasked with revamping your company's website. You could start by hiring a web coder to write a lot of HTML and CSS code from scratch, or you could simply start with WordPress. Just as Excel is a tool for creating spreadsheets, WordPress is the #1 tool to create websites.

Advice from the Media | Mark Hemingway

Name: Mark Hemingway Title: Senior Writer Media Outlet: The Weekly Standard Twitter Handle: @heminator 1) Describe your typical workday in 140 characters or less. Lots and lots of reading, punctuated by flurries of writing and...

Advice from the Media | Toby Harnden

Name: Toby Harnden Title: Washington Bureau Chief Media Outlet: The Sunday Times (UK) Twitter Handle: @tobyharnden Personal Blog: www.tobyharnden.com 1) Describe your typical workday in 140 characters or less. No day typical. Longest recent day when Boston bomber caught. Out reporting on grnd all week. Started writing 10pm. Filed 5,100 words by 9am 2) What's the best pitch you've ever received? I am instinctively suspicious of PR pitches so best ones are probably approaches I never knew were pitches. I've been invited to go fishing using hand grenades with the French Foreign Legion. That's quite attractive. 3) The greatest words of wisdom an editor ever gave you? Always go there. It's obvious but so many reporters these days use email as a crutch or don't go to an event because it will be on TV or they'll get a transcript. Early on in my career, in Northern Ireland, whenever there was a bombing or shooting I'd go, whatever the time of day or night. It was always worth it - I'd get a different angle or I'd meet a potential contact. It astonished me how many reporters were lazy. Along the same lines - always make the call. You never know whether or not the person will speak to you. But if you don't try, then you can be sure they won't.