Blog - Keybridge Communications

PR Tips | Pitching Magic

August 5, 2014 Kristen Thomaselli

When you're submitting op-eds and news stories to the media, why do some pieces run in top publications, while others slip through the cracks? Well, it’s all in the pitch. So what are...

PR Tips | LeBron’s PR Tactics

July 29, 2014 Laura Bentz

NBA star LeBron James made big, big news this month when he announced he’d be going back to the city he’s always loved and play for the Cleveland Cavaliers once...

PR Tips | What’s up with Google+ authorship images?

July 22, 2014 Mike McElhaney

Google recently announced that it no longer will show Google+ authorship images in its main search results. This was a real setback for many web development firms, digital marketers, and...

Copy Editor’s Corner | The mysterious semicolon

July 16, 2014 Alison Dotson

The dreaded semicolon. This little guy can really throw people for a loop. Maybe it’s the look of it – it’s not quite a comma, not quite a colon. What...

PR Tips | If the biggest papers say no, don’t quit your pitchin’!

July 1, 2014 Robby Schrum

Every writer would like to see his or her op-ed published in The Washington Post or The New York Times. But you never know if you're pitching your piece on the same day that Bill Clinton is submitting one as well. It's tough to beat out a former president -- much less the scores of other writers vying for scarce editorial-page real estate. So where do you go if the Post and the Times say no? You could simply pitch by circulation -- the bigger the better. But to maximize the impact of your op-ed, a more strategic approach may be in order.

Virginia’s Finest

June 24, 2014 David White

As regular readers know, I moonlight as a wine blogger. When not cranking away at Keybridge, I’m running the wine blog Terroirist.com. Last month, I visited northern Virginia wine country to chat...

PR Tips | How to get your op-ed in the New York Times

June 17, 2014 Elizabeth Scafuro

"How can I get my op-ed in the New York Times?" That's one of the most frequent questions I'm asked. And for good reason. The publication boasts a circulation of 1.25 million, making it one of the top papers in the United States. While it's nearly impossible to guarantee placement in any publication, there are some important guidelines aspiring op-ed writers should follow if they want to increase their chances of getting published in a top outlet. In fact, I recently came across a piece in the New York Times in which Trish Hall, editor of the paper's Op-Ed and Sunday Review sections, offers a few important tips to writers. Below is what I've found to be some of her most helpful points. So if you've ever wondered how to increase your chances of catching an editor's eye, keep reading …

Check out KeybridgeWeb.com

June 10, 2014 Sam Ryan

We just launched a new website called KeybridgeWeb.com. Check it out, especially if you like cute puppies and awesome $7,500 websites. So why did we launch this product-specific site? Because we’re moving...

PR Tips | Deciphering Design Terms

June 4, 2014 Kali Edwards

Ever talk with a designer about a project and feel like she's speaking another language? With all the design terms out there, it’s easy to get confused. Don’t worry! Most...