Author: Mike McElhaney

Use it or lose it!

It is common knowledge that including a blog on your company website can keep your content fresh and help generate traffic. However, a stale, unused blog can have the opposite effect....

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More isn’t always better, or is it?

Recently, I had a conversation with an SEO expert who told us we needed 1,000 words on a web page in order to optimize our site for search engines.  He was specifically looking at our keybridgeweb.com website that has a clean, open feel -- without...

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PR Tips | Choosing a Hosting Provider for WordPress Websites

If you're planning on creating a new WordPress website -- or are unhappy with your existing hosting provider -- you'll need to choose where to host your site.  It's daunting to sift through the hundreds of different hosting options to figure out which best suits your needs. Here's a quick primer to make this choice a bit easier for you. For the majority of small- and medium-sized businesses, third-party “shared hosting” is a reliable cost-efficient hosting solution ($5 - $15/month). With shared hosting, your site is sharing a server with several other websites. This is what allows hosting companies to keep costs low. The tradeoff is that if another site on the same shared server sees a sudden increase in traffic, then the server could get bottle-necked and temporarily slow your site down. Shared hosting plans typically do not include site backups and back-end WordPress upgrades, so we recommend having your own backup and upgrade strategy in place if you plan to use shared hosting. Examples of shared hosting companies include ICDSoftHostGator and BlueHost.
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PR Tips | Our $7.5K Website Package

Since we first unveiled our $7.5k web package, I've received a steady stream of emails asking me, "What do I actually get for that price?" Here's my answer: You'll get a premium website with all the bells & whistles listed below. It's a truly amazing deal: •...

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PR Tips | Benefits of WordPress

If you've had a conversation in the past 2 years about developing websites, you've probably heard "WordPress" mentioned -- and with good reason. WordPress now powers more than 60 million sites, making it the most popular CMS (Content Management System) platform in the world . . . by a long shot. Currently over 25% of all English-speaking websites use WordPress, and it's not just for bloggers and small businesses anymore. There are several Fortune 500 companies that utilize WordPress on their websites, including: -The Wall Street Journal -Pepsi -Ford -CNN -Samsung -Intel . . . and many more So, why is WordPress so popular? WordPress takes care of the heavy lifting of web programming and lets the you focus on the fun stuff. Imagine you were tasked to create a spreadsheet to analyze your company's widget sales. You wouldn't start this exercise by hiring someone to write a spreadsheet program from scratch; you'd probably just open Microsoft Excel, then enter the data in the spreadsheet. Now imagine that you were tasked with revamping your company's website. You could start by hiring a web coder to write a lot of HTML and CSS code from scratch, or you could simply start with WordPress. Just as Excel is a tool for creating spreadsheets, WordPress is the #1 tool to create websites.
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