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Author: Maddie Auerbach

The art of the personalized pitch

Reporters receive hundreds of pitches every single week, so it can feel near-impossible to capture their attention. One of the best ways to separate yourself from the pack is by crafting a personalized and thoughtful pitch. Here are a few best practices: 1. Review Recent...

How to adapt to the COVID-19 news cycle

You don't have to work in media or communications to know that 2020 has introduced one of the most hectic news cycles in modern history. A global pandemic, historic presidential election, and nationwide protests on racial injustice have made producing timely content a challenge --...