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Author: Laura Bentz

Johnny Football’s PR Saga

I'm a Cleveland Browns fan. Given the poor play of the last decade and a half, it's a wonder why. Many fans' frustrations don't stem from on-field play alone; lately it's been from the decision making of the one who was supposed to save us...

PR lessons from south of the border

Last week I had the opportunity to go to a local PRSA event and meet Matt Prince, the social and newsroom director for Taco Bell. When memories of my chicken Gordita Supreme routine came rushing back, I knew I couldn't miss it. Oh, and I...

Cry havoc, and let slip the CEOs?

Last week, two of the top dogs in the telecommunications world went at it over Twitter. T-Mobile's CEO John Legere and Sprint's CEO Marcelo Claure sparred over Sprint's "All In" wireless plan for all the world to see....

PR image rebuilding: Does Hillary need it?

Hillary Clinton's presidential campaign is officially underway, which isn't a surprise to most of the public. But how do voters feel about her? Is she seen mostly as Bill Clinton's wife, or someone who paved her own way? More pointedly, how hard does her PR...

Is ‘twitter shaming’ fair?

In case you didn't hear about it, an obnoxiously drunk gal on an airplane caused a ruckus earlier this month. Why would you know about this particular young party girl? Because the play-by-play was recorded on twitter by an editor for the show, Modern Family....

PR Tips | LeBron’s PR Tactics

NBA star LeBron James made big, big news this month when he announced he’d be going back to the city he’s always loved and play for the Cleveland Cavaliers once again. I have very close ties to the city myself, so when LeBron burned Cleveland --...

PR Tips | Social TV: Changing the Way You Watch

ABC is home to some of my favorite TV programs -- namely, Nashville. I love the main character, country star Rayna Jaymes. Tons of songs are featured in each episode, as you might guess, and they're all sung by the actors and actresses themselves. No faking! I think that's what makes it so realistic. And it became even more realistic when the show used Social TV to engage fans and reward loyalty. Social TV is a term used for technology that encourages social interaction with a television program or related content. ABC employed this new tactic with the latest season of Nashville, which has been about Jaymes’ new album launch. Using its Tumblr to host a competition among fans, ABC asked them to create and submit album cover designs. I can only imagine, as a fan, how cool it would be to see my design used on the show!

PR Tips | Communications 101: Do NOT do this

I was in Cleveland over the weekend, where my friends were all riled up about a recent incident related to the professional networking site, LinkedIn. It hit a nerve, being young professionals ourselves. I’m sure you’ve heard about it: a 26-year old girl was moving...