Author: Jacy Gomez

In the ‘Game of PR,’ you win or you die.

HBO's hit show "Game of Thrones" will return this April for its 8th and final season.[1] GoT is the world's most popular show [2] – and for good reason. Who doesn't love drama, politics, and fire-breathing dragons? Whether you're a hardcore Throner or not, PR professionals can learn a...

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Putting the “social” back in social media

When used correctly, social media can be a powerful tool to reach target audiences. Here are some best practices to maximize followers, clicks, and likes. Turn Posts from Drab to Fab Use short, snappy headlines to grab the attention of your readers. Avoid typos or grammatical...

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