Author: Andrew Grafton

Take a cue from the Oscars — keep it short and sweet

February 26, 2019 Andrew Grafton

The 91st Academy Awards are in the books and, once again, several award winners didn’t get to finish their speeches. Creators of the Best Animated Feature winner "Spider-Man: Into The Spider-Verse" had their mics cut before they could even thank Stan Lee -- the person...

Learn the Steps to the Story Pitching Dance

June 6, 2018 Andrew Grafton

Pitching a story idea to a reporter is a delicate dance –it takes two to do the earned media tango. Most reporters get dozens, even hundreds of emails per day. How do you get your message to stand out? Here's a few stellar moves that...