Video Blog | Oped Lesson: Breaking Bad Writing Habits
October 31, 2012
In this video, Rob Montz, our Senior Writer, discusses three bad writing habits you learned in college and how to break them.
Video Blog | Who Needs Crisis PR?
October 25, 2012
Laura Bentz, our Director of Business Development, discusses the importance of having a crisis PR plan.
Profiles in PR | Michael Fulton
October 23, 2012
Name: Michael Fulton
Business: The Arnold Agency
Position: President, Washington Office
Twitter: @hillrat1156
Services You Offer
I perform a full range of government relations, public affairs and communications services for companies, associations, higher education, health systems and non-profit organizations. Creative staff in our West Virginia and Montana offices offer tremendous assistance and teamwork to any campaign or project.
Your Niche Area of Expertise
Federal funding strategies, and ways to help your organization advance its cause and reputation among the Administration, Congress and strategic partners.
How Did You Get Started in this Business?
I worked nearly 10 years on Capitol Hill, meeting hundreds of influential people and learning how government works to our advantage. I left the Hill in 1988 and began consulting with incredible results over the past two decades, regardless of which party controls Congress and the White House and how the economy is performing.
Do You Have Any Advice for Potential Clients?
Success in the nation’s capital remains first and foremost a people and relationship business. Hire smart people and spend time collaborating with them to serve your organization’s best interests. Do not be afraid to hold their hired lobbyists or communications firms to high expectations and ethical behavior (far too many clients are unhappy with their representation and do not know how to make a switch for the best.)
Profiles in PR | Peter Shankman
September 3, 2012
Name: Peter Shankman
Business: Vocus
Position: Founder, Help a Reporter Out (Acquired by Vocus), and VP/Small Business Evangelist for Vocus
Twitter: @petershankman
Facebook: /PeterShankman
Services You Offer
Vocus is a marketing services company, offering thousands of small to mid-size businesses an easy way to completely market their company, including PR Web, HARO, iContact, and all the products in the Vocus Small Business Marketing Suite.
Your Niche Area of Expertise
Small to Mid-Size business marketing, advertising, customer service, and social media.
How Did You Get Started in this Business?
I founded HARO, and grew it to the largest free PR and marketing tool in the world in under two years. I started my career back in the 90s as one of the founding editors of AOL News.
Do You Have Any Advice for Potential Clients?
Customer service is the new PR. Social Media is just one small facet of marketing, and not the end-all/be-all of civilization.
Why Should an Organization Hire Your Company?
To increase their revenue through expert advice on the best way to market their business.
Advice from the Media | Robert Whitcomb
August 16, 2012
>Name: Robert Whitcomb
Title: Vice President and Editorial-Page Editor
Media Outlet: The Providence Journal
Twitter Handle: @arbustwit
Personal Blog: This New England Blog
1) Describe your typical workday in 140 characters or less.
Chronologically: Read news and opinion, meet with people, edit, write for newspaper, do administrative paperwork, put words and art in blog.
2) What's the best pitch you've ever received?
From PR folks for Cape Wind describing the exciting potential benefits of offshore windpower.
3) The greatest words of wisdom an editor ever gave you?
Assume first that everyone you talk with (and you) might be wrong and don't ramble.
4) If there was one thing you could tell every PR practitioner, what would it be?
Send rigorously factually verified and typographically clean copy that looks outside conventional wisdom.
Profiles in PR — MarketingScoop
August 6, 2012
Your Name: Michael H. Fleischner
Your Business: MarketingScoop
Your Position: CEO
Services You Offer
We offer marketing consulting services and training.
Your Niche Area of Expertise
Search engine optimization and marketing strategy.
How Did You Get Started in this Business?
When I launched my first website nearly 10 years ago, I was excited to get into the game of online business. After six months of development and thousands of dollars spent on "the next big thing," my website was nowhere to be found on Google, Yahoo!, or Bing. It wasn't long before I was reading every article, following SEO's, and experimenting with different SEO techniques to improve my website's ranking.
Profiles in PR – Evolving Strategies
July 30, 2012
Your Name: Adam Schaeffer
Your Business: Evolving Strategies
Your Position: Partner & Director of Research
Services Offered
Public Opinion Research
Your Niche Area of Expertise
My area of expertise is the design, execution and analysis of message experiments. But I’m a generalist at heart; intellectual cross-pollination and creativity are essential to sustained success.
Profiles in PR — Sextant Public Affairs
July 23, 2012
Your Name: Patrick Ahearn
Your Position: President
Your Company: Sextant Public Affairs
Services Offered
Grassroots / Grasstops / Earned Media / Coalition Development
Niche Area of Expertise
Grasstops field services
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