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Author: Keybridge

Profiles in PR | Michael Fulton

October 23, 2012
Name: Michael Fulton Business: The Arnold Agency Position: President, Washington Office Twitter: @hillrat1156 Services You Offer I perform a full range of government relations, public affairs and communications services for companies, associations, higher education, health systems and non-profit organizations. Creative staff in our West Virginia and Montana offices offer tremendous assistance and teamwork to any campaign or project. Your Niche Area of Expertise Federal funding strategies, and ways to help your organization advance its cause and reputation among the Administration, Congress and strategic partners. How Did You Get Started in this Business? I worked nearly 10 years on Capitol Hill, meeting hundreds of influential people and learning how government works to our advantage. I left the Hill in 1988 and began consulting with incredible results over the past two decades, regardless of which party controls Congress and the White House and how the economy is performing. Do You Have Any Advice for Potential Clients? Success in the nation’s capital remains first and foremost a people and relationship business. Hire smart people and spend time collaborating with them to serve your organization’s best interests. Do not be afraid to hold their hired lobbyists or communications firms to high expectations and ethical behavior (far too many clients are unhappy with their representation and do not know how to make a switch for the best.)

Profiles in PR | Peter Shankman

September 3, 2012
Name: Peter Shankman Business: Vocus Position: Founder, Help a Reporter Out (Acquired by Vocus), and VP/Small Business Evangelist for Vocus Twitter: @petershankman Facebook: /PeterShankman Services You Offer Vocus is a marketing services company, offering thousands of small to mid-size businesses an easy way to completely market their company, including PR Web, HARO, iContact, and all the products in the Vocus Small Business Marketing Suite. Your Niche Area of Expertise Small to Mid-Size business marketing, advertising, customer service, and social media. How Did You Get Started in this Business? I founded HARO, and grew it to the largest free PR and marketing tool in the world in under two years. I started my career back in the 90s as one of the founding editors of AOL News. Do You Have Any Advice for Potential Clients? Customer service is the new PR. Social Media is just one small facet of marketing, and not the end-all/be-all of civilization. Why Should an Organization Hire Your Company? To increase their revenue through expert advice on the best way to market their business.

Advice from the Media | Robert Whitcomb

August 16, 2012
>Name: Robert Whitcomb Title: Vice President and Editorial-Page Editor Media Outlet: The Providence Journal Twitter Handle: @arbustwit Personal Blog: This New England Blog 1) Describe your typical workday in 140 characters or less. Chronologically: Read news and opinion, meet with people, edit, write for newspaper, do administrative paperwork, put words and art in blog. 2) What's the best pitch you've ever received? From PR folks for Cape Wind describing the exciting potential benefits of offshore windpower. 3) The greatest words of wisdom an editor ever gave you? Assume first that everyone you talk with (and you) might be wrong and don't ramble. 4) If there was one thing you could tell every PR practitioner, what would it be? Send rigorously factually verified and typographically clean copy that looks outside conventional wisdom.

Profiles in PR — MarketingScoop

August 6, 2012
Your Name: Michael H. Fleischner Your Business: MarketingScoop Your Position: CEO Services You Offer We offer marketing consulting services and training. Your Niche Area of Expertise Search engine optimization and marketing strategy. How Did You Get Started in this Business? When I launched my first website nearly 10 years ago, I was excited to get into the game of online business. After six months of development and thousands of dollars spent on "the next big thing," my website was nowhere to be found on Google, Yahoo!, or Bing. It wasn't long before I was reading every article, following SEO's, and experimenting with different SEO techniques to improve my website's ranking.

Profiles in PR – Evolving Strategies

July 30, 2012
Your Name: Adam Schaeffer Your Business: Evolving Strategies Your Position: Partner & Director of Research Services Offered Public Opinion Research Your Niche Area of Expertise My area of expertise is the design, execution and analysis of message experiments. But I’m a generalist at heart; intellectual cross-pollination and creativity are essential to sustained success.