Putting the “social” back in social media

Putting the “social” back in social media

When used correctly, social media can be a powerful tool to reach target audiences. Here are some best practices to maximize followers, clicks, and likes.

Turn Posts from Drab to Fab

  • Use short, snappy headlines to grab the attention of your readers.
  • Avoid typos or grammatical errors.
  • Humans are visual learners, so share graphics or videos when appropriate.
  • Stay relevant by joining conversations about trending news topics.


Build Relationships

  • Share and tag other users in your posts.
  • Be generous with the “like” and “comment” features. This is an easy way to show others that you appreciate their attention and support.
  • Engage your audience directly with DMs.


Be Consistent

  • Diversify your content. No one wants to read the same word-for-word post five times each week.
  • Create a posting schedule — and stick to it — to establish tangible goals and measure your progress.
  • Post throughout the day to maximize your reach.
Jacy Gomez
jacy@kbc.us