Last week I had the opportunity to go to a local PRSA event and meet Matt Prince, the social and newsroom director for Taco Bell. When memories of my chicken Gordita Supreme routine came rushing back, I knew I couldn't miss it. Oh, and I...
Seattle coffee giant Starbucks recently announced plans to launch a media company. With veteran Washington Post reporter Rajiv Chandrasekaran at the helm, Starbucks hopes to create "social impact through creative storytelling." This is big. As social media guru Gary Vaynerchuk explained, "This will become another...
"Consequences of Erudite Vernacular Utilized Irrespective of Necessity" Sound like a paper you would want to read? Me neither. In fact, if you're like me, you didn't even make it through the whole title. Fortunately, it's actually an ironic title from a study by one...
Want to maximize your social media presence? You should start by making sure that your social media is, in fact, social. Lots of people fall into the trap of anti-social media -- generating content on platforms like Facebook and Twitter without actually interacting with other...
"In his State of the Union address this week, the president . . ." Not a bad opener for an op-ed or a pitch to a reporter, right? After all, it refers to a recent, nationally relevant event....
The most important part of an op-ed is the opening paragraph, commonly referred to as the lede....
Public speaking is tough. Everyone benefits from practice, of course. And media training can make a world of difference. But some people just aren't cut out for the spotlight....