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Author: Kali Edwards

What color is that?

August 4, 2015

Color is an important factor in design, whether it’s print or digital. But colors can be so subjective. After all, is your mental image of light blue exactly the same as mine? Probably not. “I want all the buttons on my site to be green.”...

The Rule of Three

March 9, 2015

The Rule of Three is a basic concept that can be applied to most concentrations of design from architecture to web design. The basic principle of the rule is based on grouping odd numbers together. The idea is that odd numbers are more memorable and...

PR Tips | How to start designing a website

August 27, 2014

How do you begin a massive web design project? To outsiders, it often seems like such a huge and subjective task that they’re simply overwhelmed. But there is a roadmap to web design, and, if you follow it closely, you’ll find that designing is really...

PR Tips | Deciphering Design Terms

June 4, 2014

Ever talk with a designer about a project and feel like she's speaking another language? With all the design terms out there, it’s easy to get confused. Don’t worry! Most of these terms are pretty simple to understand. Here are a few of the most...

PR Tips | RGB versus CMYK

April 15, 2014

To anyone but a designer, RGB and CMKY probably just look like a bunch of letters, but they are essential to the design process -- whether you're creating a website, logo, brochure or business card. So what's the difference and what do these letters mean? RGB is...